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The new approach will depend instead on increasing

  • December 5, 2019 11:57 AM EET

    The new PANDORA Wish Collection Clearance Sale, a flexible mesh-style bracelet meant to match with clip-on interchangeable charms created specifically for the bracelet, comes in three metals: sterling silver and two proprietary metal tones, Pandora Rose and Pandora Shine.

    The shares have lost almost half their value this PANDORA Gifts for Christmas Clearance Sale, trading at about seven times expected earnings. That’s about a third of the rating enjoyed by Bloomberg Intelligence’s index of top luxury companies. Finding a chief executive officer would help after the August departure of Anders Colding Friis. But it’s hard to see what any new leader might do to challenge the fickle nature of fashion.Some trends refuse to die. Others catch fire, then burn out just as quickly. That’s what has happened with Pandora's charms, the little adornments often added to bracelets.

    Pandora, whose main products are silver charms and PANDORA Jewelry Clearance Sale, acknowledged earlier this year that it has failed to provide enough new collections to keep consumers interested. The Shine launch in March, Pandora’s first large gold collection, was an attempt to ratify that.

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