THOMAS SABO is presenting new sparkling heart Charms for Mother

  • thomas sabo sale australia Charms have also made a comeback this year, with some brands such as Monica Vinader tapping into charms for the very first time, and others launching new charms designed with millennial shoppers in mind. Most notably, at the start of the year Thomas Sabo revamped its Charm Club collection to meet new market demands. “The launch of Generation Charm Club is a reimagination of the charm business, a fusion between charms and jewellery giving the customer more scope to create personal, bespoke pieces for the neck as well as the wrist,” explains Thomas Sabo UK managing director, Jon Crossick. “It has been very successful and our current bestsellers come from this collection.”

    thomas sabo online australia At Links of London, another leading brand in the charm industry, they continue to be a significant proportion of overall sales, says Martin Byrne, head of UK and Ireland at Links’ parent, the Folli Follie Group. But he says the way shoppers are styling them is changing. “Charm buyers in the past were very much about the loaded charm bracelet,” he says. “Now we see a move towards charms becoming more minimalistic and smaller. They have started to be worn as pendants, or alone on a chain.”

    Charm-makers are tapping new markets, too. In February, Thomas Sabo launched Rebel Charms, a collection for men, and a male charm was the company’s bestseller in its first week.

    thomas sabo charms australia The most beautiful way to say thank you. THOMAS SABO is presenting new sparkling heart Charms for Mother's Day that emotively symbolise the profound love between mother and child. In combination with other designs from the Generation Charm Club Collection, they become unique mementos. The best thing: If you purchase Generation Charm Club products with a value of 200,000 KRW or 300,000 KRW, THOMAS SABO will give you a one or two-row chain as a gift. Presented in suitable gift packaging with a greeting card, the heart Charms handcrafted from 925 Sterling silver - partly engravable and decorated with delicate 18k rose gold.

    thomas sabo charms australia online The Mother's Day promotion is valid during the respective periods* in all THOMAS SABO stores, THOMAS SABO shop-in-shops, at selected partners and in the online shop at, THOMAS SABO is one of the globally-leading jewellery, watches and beauty companies, designing, selling and distributing lifestyle products for women and men. The company, established in 1984 by Thomas Sabo in Lauf an der Pegnitz, southern Germany, operates around 300 of its own shops across all five continents with a total of around 1,860 employees. THOMAS SABO also collaborates globally with approximately 2,800 trade partners as well as leading airlines and cruise operators.