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Account-Based Marketing (ABM) –

  • MichealH Alexander
    • 2091 posts
     
    December 8, 2021 7:27 PM EET

    Account-based marketing (ABM) has proved to be far more profitable than other marketing techniques. Some even say it is the magic wand of B2B marketing. Around 67% of brands leverage ABM. Furthermore, 86% of marketers agree it improves win rates, 80% say it improves customer lifetime values, and 87% agree it outperforms other marketing activities. Read more: Account-Based Marketing (ABM) – A Detailed Guide for B2B Companies