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Sales Qualified leads
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Sales Qualified Leads (SQL) are leads that your sales executives have identified as suitable for direct sales follow-up. Such contacts have made direct sales inquiries or responded to bottom of the funnel offers, such as a free trial. Oftentimes, SQLs are MQLs who have engaged with your sales team in a way that shows immediate and legitimate buying potential. These contacts would then be qualified and considered ready to move further down the sales funnel.