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Breaking News Two New Watch Shows In Basel And Shanghai
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The latest chapter in the watch-show saga awaited us in our inboxes this morning. The organizers of Baselworld aim to be back in 2021 with a Basel-based show that will be presented under the banner HourUniverse. But that's not all: Watches & Wonders, whose planned move to Geneva this year was forestalled by the COVID-19 pandemic and was instead held digitally, will go forward as a physical show at Shanghai's West Bund Art Center September 9-13 of this year. It will also have a digital component. To get more shanghai breaking news, you can visit shine news official website.
So just what are these two shows? According to the press release from the MCH Group – organizers of the erstwhile Baselworld Fair and the new HourUniverse – the new "platform will be digitally active throughout the year and will host an annual live show." Moreover, the new show will also have a distinct focus on the consumer. "The new concept is a B2B2C meeting point that places the customer at the heart of its focus, reversing the order of the past," the statement said. "The entire platform is thought out and designed around the customer. This applies to all players of the distribution chain, traditional and online retailers, including those of the CPO (certified pre-owned)."
The first live incarnation of HourUniverse will take place in April 2021, and the exact dates, which have not yet been disclosed, will be aligned with those of Watches & Wonders Geneva.Regarding Watches & Wonders, the new China-based show marks a homecoming of sorts. It had its start in Hong Kong before moving to the Miami Design District.
Watches & Wonders Shanghai will include exhibitions from A. Lange & Söhne, Baume & Mercier, Cartier, IWC, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, Piaget, Purnell, Roger Dubuis, and Vacheron Constantin. All but two of these brands, Parmigiani Fleurier and Purnell, are owned by the Richemont Group. The physical show is by invitation only. However, all of the watches shown in Shanghai will be able to be seen on the watchesandwonders.com digital platform.
And, of course, there is another watch show on the calendar. The upcoming Geneva Watch Days, which will see a number of brands show new releases August 26-29.
Amid today's MCH news, it's worth mentioning that it was reported late last month that the MCH Group, whose trade-show business has been badly affected by the global COVID-19 pandemic, is in negotiations for a potential investment from the Murdoch family.