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Search engine optimization Maillot Kylian Mbappe , or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
What is search engine optimization?
SEO is optimizing your website for search engines, acquiring inbound links Maillot Gianluigi Buffon , and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors? techniques.
The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you've optimized your site for, you want your site to appear on the first page Maillot Sebastien Cibois , preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.
The SEO industry
Where there's a need, there's an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.
If paying thousands of dollars to an SEO firm isn't in your budget, consider using SEO packages to optimize your site yourself.
A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.
SEO tools compared
While we've listed numerous features of each SEO tool, these comparisons are summaries only.
Internet Business Promoter (IBP)
Known for their link popularity tool ARELIS Maillot Dani Alves , IBP also produces a three-step suite of tools to help you promote your website:
1. Page optimization
? Generate, analyze, and edit keywords
? Optimize for the top 10 search engine rankings
? Optimize the title, link texts Maillot Adrien Rabiot , and other parts of the web page
? Validate the HTML
? View the site via a spider simulator2. Page promotion
? Submit your site to search engines and directories
? Search for sites that might add a link to your site3. Results tracking
? Verify search engine positions automaticallyPrice: $179.95 or $349.95.
LinksManager
Links Manager is designed to help users manage reciprocal linking. It doesn't require any software downloads, and current links pages can be imported into it. Some of its features:
Link organization and formatting
? Organize your links into multiple categories, subcategories, and 'most popular links? lists
? Store the links on your own server
? Highlight newly added and featured linksLink management and tracking
? Remove dead links temporarily via a dead link checker
? Check whether or not reciprocal links at other sites exist
? Rotate links automatically
? Deny link submissions according to the criteria you set via a blacklist
? View the most popular keywords on your links pagesPrice: $19.95 a month.
SEO Administrator
SEO Administrator automates website promotion with tools that can do these tasks:
Keywords and site visitors
? Track your site's position for your keywords in over 30 search engines
? Report on the keyword weight and density of your site as well as of competitors? sites
? Suggest keywords that are relevant to each page
? Analyze your site logs to find out about site visitors Maillot Christopher Nkunku , keywords used, referrers, and moreSearch engines and directories
? Check which pages at your site have been indexed by various search engines
? Check Google PR, the number of inbound links Maillot Julian Draxler , and whether or not the site is listed in the DMOZ and Yahoo directories
? Show the automated descriptions that search engines display for your pagesPrice: from $70 to $150, depending on the version.
SEO Elite
With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors? web pages:
? Keyword density and prominence
? Their and headings
? Their meta keywords
? Whether their site is listed in the Yahoo directory
? Which websites your competitors are advertising onConcerning link partners and search engines, SEO Elite can:
? Find thousands of possible link partners
? Track details about pages with inbound links
? Check whether or not reciprocal links at other sites exist
? Indicate which of your pages search engines have indexed
? Keep a record of where your site is ranked for search termsPrice: $167.
SEOToolset
The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:
Your website
? Keyword density analyzer
? Keyword selection tool
? Reports on rankings for keywords Maillot Jese , page names, and indexed page counts
? Link partner finderSearch engines and directories
? Engine-specific keyword research
? Traffic checker for keywords
? DMOZ category selector
? Search engine submission tool
? Search engine ranking monitorYour competition
? Keyword research summary
? Link analysis of inbound links to competitors? websitesPrice: $90.00 per quarter per site.
Web CEO
The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:
At your website
? Keyword research
? Website optimization
? Inbound link tracking
? WYSIWYG website editing and file uploading
? Link checking
? Website monitoring
? Stats analysis to track visitors Maillot Layvin Kurzawa , ad campaigns, transactions, and moreSearch engines and competition
? URL submission to search engines
? Search engine rank checking
? Tracking who links to the competitionPrice: $295 for one person. A free version is also available.
WebP
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