CRM Software systems are an important part of the sales, marketing and customer support of most companies. Today, CRM Software is well beyond these roles to handle all business requirements. This has been referred to by the people of Microsoft as xRM-(x) something relevant to management.Two of the most popular CRM software applications on the market today are Microsoft Dynamics CRM and Salesforce. Currently that Microsoft has advanced into the cloud with its software as a service model, and now Salesforce has a technology platform for its "Force" product the choices blurred.