Microtransactions are a relatively young monetization method in the history of games, but their rapid expansion is a good indicator of their effectiveness. The path of exile developers discovered a golden formula.
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Grinding Gear Games co-founder Chris Wilson said in a speech to Gamepot that the magic formula of the path of exile is to ensure that game development and monetization remain in their corner.
"Our philosophy is not to allow microtransactions to affect the game system. That way, there will be no game design considerations related to it, so the game development team does not need to think about how to monetize the game and can focus on making it It's fun. "
Micro-transactions on the path of exile are charged by deposit, not a win-win situation, which means that they are purely cosmetics and do not affect the gameplay. Balancing fairness and finances is always a daunting task, but GGG makes it stand out.
The discussion quickly turned to Tencent, one of GGG's major shareholders, and the mere mention of the name Tencent did seem to disturb some people, but we haven't found any praise other than Western investment. Wilson emphasized that the plan will remain until then. Chinese publishers have given them sufficient freedom and support.
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