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• Maxx Well

  

  • 4 posts
   

  November 26, 2019 1:00 PM EET

  The developer of mobile platforms Moovweb published the results of their own study, during which they announced that a tiny percentage of users use the “share” buttons on social networks from mobile devices.
  
  social media buttonsAlthough there is a lot of space reserved for these buttons on sites, and theoretically this feature is pretty good, given the constant development of the Internet industry and social networks specifically, but on mobile versions of sites this does not work at all.
  
  And although a huge number of people use social networks through mobile devices, for example, Facebook alone uses more than 500 million people from its mobile phones, but for a number of reasons, the buttons of social networks on third-party sites are inconvenient for them.
  
  According to statistics, mobile users are 11 times more likely to click on advertisements than on social media buttons.
  
  If you study the popularity of platforms on which people still decide to click on the “sheyra” button, then the top 3 looks like this:
  
  Facebook
  Pinterest
  Twitter

  If we take into account the total number of clicks, then each of these networks accounts for less than 0.1%, which sounds extremely deplorable.
  
  The company also tracked the reverse process, the number of users who came to the site from social networks was distributed relative to the networks themselves as follows:
  
  Facebook - 1.32%
  Pinterest - 0.16%
  Twitter - 0.04%

  Representatives of the company conducting the study believe that such a trend, which is practically lack of desire to still click on these buttons, is due to the fact that many people on mobile devices use their social networks from special applications and they are not logged in to networks in their mobile browsers. The duration of this process: exit the application, go to the browser, log in, go to the desired site, click on the button, it simply scares users and completely discourages them from carrying out these manipulations .
  
  Frankly, I personally adhere to the same logic.
  
  Therefore, the mobile versions of sites should think about either eliminating this space by taking it up with something else, or think about upgrading the system that will allow you to click on these buttons without having to do the whole procedure that was described earlier. By the way, on desktop versions the situation is more rosy, 4-8% of users use network buttons.